Very Very V

The Daily Whip

Co-authored by two creative powerhouses, Erika Lyremark & Shauna Haider, Very Very V offers flirty and fresh viewpoints designed to fuel your creative fire. There are plenty of entrepreneurs with ho-hum, same-old businesses, yet VERY few who rise above the ordinary, stay true to their vision — and do it with bold, editorial confidence and a vivacious gleam in their eye. This playbook will help you join their ranks, and have a lot of fun doing it.

Originally inspired by fashion legend Diana Vreeland (who puts the “V” in Very Very V!), the playbook invites you to live large and unapologetically, just like your own favorite icons. Both pretty and practical, its pages beckon you to think bigger, bolder and more brilliant than the standard “set goals, toe the line, bullet list your life” fare found in most dry, boring business books. You’re encouraged to write in it, doodle on its pages, color in the margins, cut it up, and tear out your favorite passages for your walls or inspiration boards. There aren’t any rules here. No directives or demands. All you need is to find your way back to your own daring, unique, creative self. 

Why be average when you can be bold? Why, there’s no reason at all! Very Very V is ground zero for the next unique, delightfully creative and powerful vision of your business and brand.


Erika Lyremark is the best-selling author of Think Like A Stripper - lauded by Dan Pink as “a smart and provocative read”, while Shark Tank’s Barbara Corcoran says “Erika will not only whip you into shape with her wit, humor, and no-nonsense advice, but show you how to bounce back from failure and become the confident sales superstar you’re meant to be.”

Showing early entrepreneurial skills when she let her brother throw a pie in her face for $5, Erika wheeled and dealed her way through high school, earned degrees in Apparel Design and Women Studies (with an emphasis on China Studies), spent 9 years swinging around a stripper pole, went on to co- create a multimillion dollar commercial real-estate investment company, and in 2009 launched The Daily Whip.

Leisure activities include drinking green smoothies, eating take-out with her hunky husband, binging on Gossip Girl, and texting the Bugatti headquarters with suggestions on what to call the next generation of sports coupes. The Lyremark, of course.

Shauna Haider is the founder and creative director behind We Are Branch, a boutique graphic design studio specializing in brand design and strategy.

An obsession with palm trees, swimming pools, perpetually sunny skies and mid-century modern architecture led her to Palm Springs, which she calls home with her husband, Joey, and their eccentric pets.

Wielding a razor-sharp sense of style and a passion for brand design, Shauna has worked with everyone from Fortune 500 companies to hundreds of creative small businesses. No job is too large or too small — Shauna always brings a fresh perspective to the table.

When Shauna isn’t crafting graphics and brand strategy for her worldwide roster of clients, she’s collecting statues, driving past Liberace’s former residence, hoarding cacti and memorizing celebrity Wikipedia pages.


You'll get a digital download of Very Very V.

Full color
No refunds
849 KB
109 pages

Very Very V